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Mala Peluquería Digital Flagship

High-Fashion Hair Salon & Luxury Beauty Experience

An avant-garde beauty salon digital flagship featuring seamless online appointment booking, editorial lookbooks, and sub-second performance.

01 / Client Entity

Mala Peluquería

Commissioned PartnerVerified ↗
02 / Timeline
2024
Production ReleaseQ4 Verified
03 / Discipline

websites

Website Development

Primary PillarDeploy ↗
04 / Deployment

Production Live

Verified Architecture

System Health100% SLA
Mala Peluquería Digital Flagship
01

The Client Problem

Core Friction Points

The brand required a digital presence that matched the avant-garde, premium creative energy of their physical Palermo and Madrid studios while streamlining mobile appointment booking and treatment discovery.

02

Strategy & Architecture

We designed and engineered the digital flagship platform for Mala Peluquería — a celebrated luxury hair salon and beauty studio. The platform combines high-fashion editorial aesthetics with intuitive online appointment booking, stylist lookbook showcases, and lightning-fast mobile performance.

✓ Sub-Second FCP Target✓ Modular Token System✓ Zero-Latency Edge Cache
03

What We Used

1Frontend Layer
────►
2Backend & APIs
────►
3Global Cloud & SEO

Frontend Systems

Client Experience

Next.js 15 App Router
TypeScript Strict Typings
Tailwind CSS Token System
Framer Motion GPU Springs

Backend & Logic

API & Data Engine

PostgreSQL & Supabase
Node.js Server Actions
Real-Time WebSockets
Redis Key-Value Cache

Global Cloud & SEO

Edge Delivery & Core Vitals

Multi-Region Edge CDN
Dynamic ISR & SEO Indexing
JSON-LD Schema & OpenGraph
100/100 Core Web Vitals
Data Lifecycle:
User Browser──►Next.js App Router──►Supabase Cluster──►Edge CDN & SEO Cache
04

How We Solved It

The Engineered Solution

Architected a bespoke digital flagship with fluid lookbook interactions, direct service discovery funnels, seamless mobile booking integration, and 99/100 Core Web Vitals.

1
Editorial Typography & Brand Aesthetic: Designed a minimalist, high-fashion typographical layout reflecting Mala’s avant-garde hair styling philosophy.
2
Mobile-First Appointment Booking Flow: Engineered an intuitive booking funnel allowing clients to select services, stylists, and time slots in under 3 clicks.
3
Performance & Image Asset Pipeline: Optimized high-resolution editorial lookbook photography with next-gen image formats for sub-second mobile loads.
05

Launch & Deployment

Production Release Complete
100% Uptime

Deployed across multi-region edge nodes with automated continuous deployment pipelines, sub-millisecond route prefetching, and round-the-clock monitoring.

06

Client Now

Online Bookings
+68%
Mobile Performance
99/100
Avg Session Time
3m 45s
Current Operating Status

Today, Mala Peluquería operates on a battle-tested digital infrastructure experiencing accelerated user retention, higher conversion velocities, and zero infrastructure bottlenecks.

Services Provided

Website Development
UI/UX Design
Booking Funnel Engineering
Mobile Optimization

Industry Domain

Luxury Beauty & Lifestyle

Commission Work

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